NEW VW POLO
Client: Volkswagen Russia
A cool band gathered together: Fundamental Agency, Hype Production & DDB Russia to shoot new VW Polo in the lifestyle brand design.
It took a lot of time to prepare, which allowed us to make the most accurate plan with storyboards, and we take a hundred billion pictures in two shifts without losing time.
There were also static images, but our client give us a lot of freedom. We wanted to get perfect advertising look, as well as possible the naturalness - reflections, people, movements, emotions. And we did it!
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The main key visuals were produced by the cool Paragon Retouch
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The main key visuals were produced by the cool Paragon Retouch
HOW?
A LOT OF ANGLES PREPARED BY 3D-SKETCHES:
