Client: UJ Faculty of Art, Design and Architecture
Event: 2013 FADA Student Exhibitions
Brief: Create a campaign to promote the Student Exhibitions.
Concept: Entice Your Senses
The FADA student exhibition is a showcase of Art and Design. Art and Design is a visual language that carries with it emotion and feeling; and in effect becomes a memorable experience with the viewer. These emotions, feelings and experiences, to a large extent are connected to the human senses (sight, touch, taste, hearing, smell). The “Entice your senses” campaign uniquely illustrates the human senses, focussing primarily on the sight sense, which is directly connected to an “exhibition”. Detailed, fun, crazy, creative illustration and typography is implemented to directly appeal to the target.