USEFAIL

你是否正視過台灣的工業廢棄物污染?當環保意識抬頭政府與環團鼓吹減塑、淨灘等理念,但卻鮮少看見有關工業廢棄物的宣導與討論。綠色專家喬.馬科維(Joel Makower)曾將垃圾分為都會廢棄物、建築與拆除廢棄物、特殊廢棄物、工業廢棄物四類去統計美國的全國垃圾總量,其分別所佔的比例為:2.5%、3.5%、18%、76%,每一磅都會廢棄物都是耗掉至少四十磅工業廢棄物才換來的

「 USEFAIL 源自於兩個英文單詞 USE 與 FAIL,USE 代表著使用者的概念,而 FAIL 代表著製造能源後所產生的廢棄物,「USEFAIL」同時也是對useful(有用的)這個單字的諷刺。人類總是將目光放在對自己有用的事物,但對於生產過程中所製造的廢棄物卻漠不關心,「USEFAIL攸關你的是!否?」你可以選擇視而不見,或是從現在開始重視這項議題。

Have you ever concern industrial waste pollution in Taiwan? When environmental awareness rose, the government and the regiment advocated the concepts of plastic reduction and clean beach, but people rarely concern the promotion and discussion of industrial waste. Green expert Joel Makower calculates the United States waste by divided the waste into four categories: urban waste, construction and demolition waste, special waste, and industrial waste. Their precipitations are 2.5%, 3.5%, 18%, 76%, each pound of the urban waste consumed in exchange for at least forty pounds of industrial waste. 

"USEFAIL" comes from the English words USE and FAIL. USE refers to user, while FAIL refers to waste produced by the generation of energy. "USEFAIL" is also a play on the word "Useful". People often interested in creating objects, but not the waste in the process of production. "USEFAIL"-get involved! or somebody will take care of it? "You can choose to ignore it, or you can start taking this issue seriously from now on.
視覺上以滲透的概念作為設計的核心,工業廢棄物「飛灰」(fly ash)棄置於土地、魚塭後透過雨水無形中將污染物滲透進入土壤再到地下水層,如同根部般不斷地蔓延到我們的生活周遭,選定描圖紙張的半透明特質作為主題「滲透」的概念意象。

The concept of seeping is the core of the design. The fly ash is abandoned on the grounds and fish farms, and then it seeps into the soil. At the end it polluted groundwater, such phenomenon similar to plant root extend consistently. The feature of seeping and extend also can be seen in the nature of tracing paper. Therefore, we used tracing paper as 'vector' of our design.​​​​​​​
TEAM USEFAIL
Group Member 組員|黃子庭 Huang,Tzu-Ting   莊斌凱 Chuang,Pin-Kai   林明宣 Lin,Ming-Xuan   葉俊宏 Ye,Jun-Hong
Director 指導教授|呂裕文 Lu,Yu-Wen   張聰賢 Chang,Tsung-Hsien

AWARD
Red Dot Award:Brands & Communication Design 2021 ─ Junior Award
2020 The International Design Awards ─ Bronze in Print / Corporate Identity
2020 Taiwan International Student Design Competition ─ nomination
2020 Young Pin Design Award ─ nomination

PUBLISH
《PALETTE mini 07: Monotone》- Victionary
USEFAIL
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USEFAIL

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