WILDCHILD is a Swiss brand of family accessories specializing in natural dyes.

The identity of this brand refers to nature and vegetable dye. 

It must be modern, pop and eco-responsible.

I designed the logo and I drew the 3 icons which represent the fundamental values of the brand. I did a typography research and determined the color palette.

All the elements had to be easily adaptable for the different labels for clothes or household linen.