In 2013, I was part of a small team that was tasked with building a new iPad application for our sales force. I was the UI lead for this project, and contributed heavily to the UX and information design as well. From the start, we worked under the idea that user experience was king, and everything else would fall into place if we got that right. Within 3 days, we had 1200 downloads of the app, out of a company of 5000 and a sales force of around 1000, this was an amazing accomplishment.