Hi! I'm Umberto Ardizzone and I am a designer.

I'm really glad to show you my personal logo.

I worked long and hard to find a concept and a symbol

that could represent me.

I hope you enjoy!

Over time I realised that my modus operandi during the design was to look for details, particulars, elements that made my clients unique, transform them into a concept and make it an image.
Details are the things that help us stand out in a saturated market.
Therefore, for my logo I wanted to represent my own design method. I researched my very own detail. I put myself under a magnifying glass and began to analyse myself.
When I found it, I realised how some forms we take for granted, which we hardly notice anymore, are actually very elaborated and extremely sophisticated. At that point I stylised and inserted a detail of that element in a circle (which represents the magnifying glass), in order to abstract it and arouse curiosity in the eye of the beholder!

Based on the Raleway font, I applied a change to some of the characters that make up UMBERTO ARDIZZONE.DESIGN.
To create a visual synergy between the typographic element and the pictogram I round off some corners, consequently taking up the contrast between the soft and hard lines of the logo.