A new ecommerce site design for local Denver roaster, Novo Coffee. The site was custom-built for Wordpress by Fireant Studio's web team and designed to be fully responsive. The launch would also be showing off their new system of custom designed icons by Matter, a local design studio. The style for the site was guided by the new icons and existing logo and colors. The main UX goal was to make it extremely easy to navigate their shop so their customer base could buy their freshly roasted beans online, and become dedicated Novo Coffee fans.