TI was in charge of creating an identity for Nadm, an organic oil & natural extracts without any chemicals for skin. The brand’s objectives were carefully selected ingredients, quality and freshness. Their main goal was to design an identity inspired by the Maghreb countries yet stay minimal. The name, the typography and the color palette are to represent the warm, soft and sensual landscapes of the Sahara. This project follows a minimalist style; touch of clean lined illustrations, recycled paper texture and modern silky photography are all in alignment with the minimalist approach.