Posters  for the competition by Śliwka Nałęczowska, Polish manufacturer of sweet snacks. The task was to create a poster for advertising which expresses the motto: "Śliwka Nałęczowska is a woman". 

As the first step, I took a look at the original brand style and their content on social media. I decided to use brand colors (blue and green) and pattern (green polka dot on blue background). The illustrations shared on social media contained delicate smooth lines without shadowing the objects. I took this style as a reference.  

The first poster shows two women arms, one woman gives a candy to the other. The motto says: "I'm always here for you!". Through this image and motto I tried to express women's tend to solidarity and support and at the same time to present the product as something which is always at your service when you have a hard time. 

The second poster contains a jewelry box with a candy instead of a jewelry piece. The motto says: "The best women's friend is...". Here I tried to rethink the famous quote about diamonds being women's best friend and at the same time show the product as something extremely worth and powerful.