MAD-MADRID: A VIRTUAL DOPPLEGÄNGER
Our cities cannot be read solely through conventional urban planning. The devices connected to the global network and their ability to reproduce content have added a layer of data that encodes our perception of public space.
Each of us, as a user of several social networks, uploads constantly new images of the city to the web in real time. That database of images, linked to a landmark thanks to geolocated position technology, constitutes a continuously updated digital archive, which can be consulted anywhere in the world and, therefore, generates a virtual double of a place.
Thanks to digital photogrammetric techniques, and taking advantage of the malleability of virtual images, a three-dimensional model is built based on content uploaded to social media sites, as Instagram, Facebook or Google, and linked to symbolic and main public spaces of Madrid – Palacio Real, Gran Vía, Plaza Mayor, Puerta del Sol. These virtual objects synthesize an emerging code, a replica, parallel to the physical space, which is essential to understand how people occupy and communicate their experiences in contemporary urban agglomerations.
![architecture design madrid research Urban Theory urbanism](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/56c3fc102098649.5f2fee66f08b4.png)
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Images of Madrid, geolocalized by Instagram, Inc.
![architecture design madrid research Urban Theory urbanism](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2f17b1102098649.5f30421a5d931.png)
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Royal Palace of Madrid. GPS coordinates of pictures and videos uploaded to Instagram, Inc.
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Royal Palace of Madrid. GPS coordinates of pictures and videos uploaded to Instagram, Inc.Photogrammetric 3D model.
![architecture design madrid research Urban Theory urbanism](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/85cf02102098649.5f30421a5e054.png)
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Plaza Mayor. GPS coordinates of pictures and videos uploaded to Instagram, Inc.
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Plaza Mayor. Photogrammetric 3D model.
![architecture design madrid research Urban Theory urbanism](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bb5343102098649.5f304470a9945.png)
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Gran Vía. GPS coordinates of pictures and videos uploaded to Instagram, Inc.
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Gran Vía. Photogrammetric 3D model.
![architecture design madrid research Urban Theory urbanism](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/79a744102098649.5f304470aa0c2.png)
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Puerta del Sol. GPS coordinates of pictures and videos uploaded to Instagram, Inc.
MAD-MADRID: A VIRTUAL DOPPLEGÄNGER: Puerta del Sol. Photogrammetric 3D model.