This turned into a very unique project. The original plan was to travel to Miami for a photoshoot on a yacht....but due to budget cuts I had to get creative with a new solution. The above lifestyle image is actually 3 separate model shots: a fully CGI yacht, floating on CGI water, with a CGI inflatable movie screen; and last but not least, a stock photo of the Miami skyline. I, along with the clients, were very pleased with the finally outcome. CGI & photoshop work were done by StudioTribe
L to R: Walmart print ad featuring Pepsico products. Walmart wanted lighthearted halloween creative for their fall/halloween advertising placements. I was inspired by the fun, less spooky halloween imagery from the 1960's. – The Holiday Delights image was a jump ball, that I won. I had been seeing these cool, CGI typography diorama images, and thought it would be fun to create one utilizing ice as letterforms... I sketched out my idea, got approval and worked with Mark Ross to make it a reality.
Fossil print ads
L to R: Walmart + Pepsico magazine ad celebrating the return of NFL football. I wanted to bring tons of energy to this layout, using inspiration from sports broadcast graphics from television. Lifestyle photography was shot by Randal Ford. – The ad on the right was an additional quick ask. The client wanted another version featuring the same look and feel, but without lifestyle photography.
L to R: Cheetos Mac 'n Cheese launch ad, – Subway + Doritos ad announcing a new, in app promotion. The promotion centered around scanning special QR codes on the Ad. Since QR codes are created from blocks, I thought it would be fun to create an ad inspired from old 8bit arcade game graphics.
