T2 Cha, the new flavour infusers in the form of a freeze-dried fruit powder.
Single Minded Proposition: “Transporting the consumer to exotic lands, through the use of unique freeze-dried powdered fruits, to be used as natural flavour infusers for T2 teas.”

 

Using fruit, you are asked to create a packaging extension to an already existing brand, that is not currently associated with fruit. Your fruit must remain pure and cannot have any additives. You will then create a range of products and make a 3 dimensional mock up of one variant. You will develop a series of touch-points to support the fruit products and assist the customer experience.
 

Taking inspiration from Indian culture & art, this new product aims to allow the consumer to escape and experience a foreign culture, from the comfort of their own home. I created the brand visuals using the vibrant colours of Indian religious festivals, the intricate patterns and shapes found in Indian architecture, and typography reflecting the fragrance and organic aspect of the product.
 

Final Manifesto can be read here:
issuu.com/flurolux/docs/t2_cha_manifesto_single_nobleed?e=8978971/4299080