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PROJECT STATEMENT
this is: grcd is a campaign designed for the senior design gallery of the graduating class of 2020. This concept was developed from scratch with a team of five talented designers (Maria Fisher, Mailcole Mamo, Cara Sortino, Rachel Zylka, and Hannah Dickens.) The purpose of this campaign is to showcase the graduating class of 2020 and their capstone projects. Our concept draws on the connections we have and make as designers. Our connections to each other and our community directly influence the work we create. As designers, part of the process is making connections between ideas and images as well. Because our work is a part of us, it's important to be authentic in what we create and share.
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BRAND STATEMENT
This, is an honest representation of who we are. Our work connects us to ourselves, our relationships, our community, and our world. Our process changes us—we create, we fail, we revise, and then we fail again. Both make us who we are today. This is the culmination of the last five years. This is: GRCD.
PITCH DECK (interactive):
