Mimino. Khachapuri and Wine
The branding project for the Georgian cuisine restaurant "Mimino. Khachapuri and Wine" was created
by the agency "ASGARD Branding". The designers managed to create a unique style that combines modernity and the warmth of Georgian traditions.
The graphic part of the logo was based on the image of the good-natured Georgian Mimino. Mimino
means "falcon" in Georgian. This is the nickname of the protagonist of the 1977 soviet film of the same
name. In the film, a wide cap was a characteristic attribute of Mimino.
name. In the film, a wide cap was a characteristic attribute of Mimino.
The descriptor "khachapuri and wine" is used in order to show basis of the restaurant's cuisine. Additional
identity elements stylized as national patterns are used in advertising materials and packaging.
Created in ASGARD Branding Agency: http://asgard-design.com
Art director — David Avakyan
Designers — Sergey Koger, Polina Savenkova, Ildar Isanbaev
Designers — Sergey Koger, Polina Savenkova, Ildar Isanbaev
