Zibal Rebranding Animation

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Summer 2020

Production Studio: Gray Studio, Executive Producer: Zibal Co., Director : M. Sajad Ghaderi, Writer: Hosein Eslami, Actor: Nima Aghakhani, VFX designer & Compositor: Mohammad Shahidi, Illustrator: Haniyeh Bagheri, Make-up Artist: Seyed Ahmad Negahban, Music Composer: Naminargess Studio / Ali Gorgin, Sound Design: Noise Studio / Erfan Ebrahimi, Special Thanks: Mohammad Mahdi Fatemian, Ali Ghaderi, Nahaki Studio: Alireza Arshadi, Amirhosein Nahavandian, Bahar Studio: Danial Nik, Hamed Fallahi, Pegah Khorsandi, Sheyda Tavakol, Amir rostami, Ehsan Yousefi, Moein Media Co. & Ghazali Cinema Town

This animation was created as a peak for a rebranding campaign of a start-up software company, Zibal Co., based in Iran. Zibal Company decided to rebrand 3 years after establishment when they had obtained significant achievements in their market. The idea of the script is based on Shahnameh which is a long epic poem written by the Persian poet Ferdowsi between c. 977 and 1010 CE and is the national epic of Greater Iran. The purpose was making two parallel worlds, a real and a mythical, and symbolizing each of the company's achievements as a prosperity of the character in the imaginary world. The character in the mythical world develops as we see the company grows in the real world. After passing through the waterfall the character enters a new paradigm and reaches his dreamland and joins his fellow fighters. This paradigm shift in the real world is the rebranding of the Zibal Company.