Melbourne Audio is a premium online store selling quality brands rarely seen in the online marketplace. They also focus on having top quality customer service, as well as providing an installation service for customers.

 

The client wanted the logo to be "clean and memorable and reference either Melbourne, audio or both." The initials MA were made up of bars, representing sound levels, which were modified to better compliment the typeface underneath. A mix of curves and corners were used, to both represent the personal (curves) and the professional and honest (corners) service provided. A gradient was used on the final full colour logo, to emphasise the online aspect of the business.