Need: There is always a consistent amount of consumption of ice creams, and so it demands an interesting packaging. Our main aim was to create an exclusive, top of the line ice cream brand and its packaging. The Need area includes the problems faced by users during consumption or transit and also to add a certain amount of fun aspect to the whole experience. We termed the same as a “break-away” from routine and an “instrument for creating new experiences” which in turn become memories. Therefore the need was to create an innovative and interactive packaging.