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Kongepingvin® [2020]
InDesign

The client
Kongepingvin is a family business that produces furniture and home accessories. He has been working with more than 30 furniture stores for more than 50 years. This is a modern direction of home furniture, based on the love of Scandinavian culture, modern design and high-quality craftsmanship.

Naming
The name was chosen as a kind of reference to the Royal penguin-the mascot of the Norwegian Royal guard named Nils Ulaf. The penguin itself is named after the Norwegian king Olav V. In this way, brand name pays homage to the traditions and history of Scandinavia, which is so highly valued.


The concept
The design is both aesthetically and functionally based on the Scandinavian style. We also used modular structures to build layouts, which symbolizes stability, adaptability, clarity and elegance. The concept of modularity runs a fine thread through most layouts, from a simple grid with photos to various formats, such as advertising posters. This concept is easy to scale and maintain in the future


All photo content used is only for showcasing my work and of non-commercial use. 



Kongepingvin® [2020]
802
9k
58
Published:

Kongepingvin® [2020]

Kongepingvin is a family business that produces furniture and home accessories. He has been working with more than 30 furniture stores for more t Read More
802
9k
58
Published:

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