元气π作为一个打造以猫为本的新宠物品牌,一直在尝试与“宠物天性”做更深层次的沟通。产品也以猫用食品和生活用品,未来,网上零售将会是业务的主要发展方向。在面对目前偏女性向的宠物市场需求,元气π坚持塑造中性的品牌形象理念,将“宠物天性”用符合年轻人的情感诉求和审美趋向的视觉语言传达出来,打造有高度的品牌差异化,解决品牌的识别需求。

Yuanqi π, as a new pet brand based on cat, has been trying to communicate with "pet nature" in a deeper level. The products are also cat food and daily necessities. In the future, online retail will be the main development direction. In the face of the current market demand for feminine pets, Yuanqi π insists on the concept of building a neutral brand image, and conveys the "pet nature" in visual language that is in line with the emotional appeal and aesthetic trend of young people, so as to create a high degree of brand differentiation and solve the demand for brand identification.
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@元氣π
Brand Identity


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DxD Brandesign

Creative Director : Jan
Art Director : Jo , Jan
Brand Designer : Carmen , Cici
Strategy Director : Lee


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YUANQI π Branding Design | 元气π品牌设计方案
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YUANQI π Branding Design | 元气π品牌设计方案

A pet brand
582
6.5k
13
Published: