This project is based on the module, Advertising design for print media in college. The brand taken was Ray Ban.
RayBan advertising campaign
keep Neoning
About the campaign
This campaign is launched keeping in mind the crazy party audience who like to stand out by soaking themselves in vibrant and bright shades of eye-wear.
Rayban takes in the consideration of the latest trends and the needs of today's youth by understanding their lifestyle and thus launches the ‘neon’ collection of funky eye-wears with colors like electric pink, dazzling blue, envy green and shimmering yellow!
Rayban takes in the consideration of the latest trends and the needs of today's youth by understanding their lifestyle and thus launches the ‘neon’ collection of funky eye-wears with colors like electric pink, dazzling blue, envy green and shimmering yellow!
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Illustration based
Poster
Width 297mm height 420mm
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Banner
Width - 210mm Height- 300mm
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Photography based
I PARTY
I GET WASTED
I CLICK
I DANCE
I LAUGH
I GO CRAZY
I STAND OUT!
The depiction of an individuality is referred through his/her way of stating their personality. through these designs, we try bring out the inner-outer caricature of them.
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Hoarding
Width - 40 in Height- 40 in
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Leaflet
Width - 8.5 in Height- 10 in
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Magazine Ad
Width - 6 in Height- 6 in
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Newspaper Ad
Width - 11.81in Height- 7.87in
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THANK YOU!
