Macpac - Time to Take some Time Away
Seasonal campaign encouraging Macpac customers to take some time away and get out into the outdoors. The campaign follows a theme from the previous campaign - Think Five to Nine - promoting the joys of adventure and getting away from the daily grind. This may be in the mountains, exploring the tops as much as a weekend city break the principle remains the same to make some time for yourself, to do what you love.
Shot in and around Queenstown, Wanaka and the Southern Lakes.
Instagram - designed to work as individual images but then tile up to create a curated feed window over the course of the campaign to tell the story of taking some time away. Heroing the product and the spaces in which we explore.
EDM sent out to Macpac Club members to promote the new season campaign in conjunction with a sales promotion exclusively for club members.
