Freida Bridal | Brand Identity
Client: Freida Bridal
Location: Da Nang, Viet Nam
Art Director: Phuoc Thien
Project Manager: Quoc Khanh
Freida Bridal was found in the beginning of 2016, specializing in bridal dress and make up service. Freida has been desiring to build a sustainable, impressive and outstanding brand in bridal dress field.
After carefully researching about competitiors in the same bridal dress segment, we personally recognized that an huge amount of them has been shortaged of the honestly effective branding which is the big opportunity for Freida Bridal relocation – a luxury and heading in wedding dress industry brand.
The logo is inspired by an A-shape wedding dress accompanied with a tight waist and a wide body as well as stylized slender veins in elegant line art which contributes to direct core valued customers to a luxury bridal dress brand. Furthermore, the symbol of elegant lines would honor the gentle beauty of the bride.
It comes to the end of dress, this is emphasized by two shrugged ears bringing comfortable feelings combined with the pointed part representing the waist of dress accompanied with the generousity and charm of a woman as well.
