K/DA: Website Design & UI.
K/DA is a virtual K-pop girl group consisting of four themed versions of League of Legends characters Ahri, Akali, Evelynn, and Kai'Sa.
To help promote League of Legend's first K-Pop sensation we created an elegant and beautiful promotional website that houses content surrounding the K/DA event. The goal of the website was to create an evergreen space to house the K/DA fictional content. Players are able to deep dive into the website, find merch and uncover the backstories of the four girls as well as featuring their hit single ‘POPSTARS’. The website was designed to be glamorous and really hit home on the edgy K/DA pop star brand thematic.