Schneider Electric is a very important multinational in the electrical sector. They offer products such as plugs, but also a huge range of services for electrical networks. Their Social Media strategy separates the content offer according to different audiences they can find in each platform.

Instagram is the platform that Schneider Electric uses to target architects and designers. To create posts of interest in the stories, we decided to generate a strategy based on content categorization and dependence on programming.

The different contents are classified as follow:

Inspiration: interesting projects about architecture and interior design

Projects: projects in which there is direct participation of the brand, usually in collaboration with great professionals

Quiz: interactive content that challenges the professionals, asking them questions about architecture and design

Product: sample of the company's product range, only those that may interest the specific public

Agenda: proposal of interesting events

The strategy proposes to publish daily and assign each type of content to one day of the week. We want to educate the public, so on Mondays, for example, they will remember that they can find new inspiration in this social network.

With a total of approximately 16 posts, it's important to manage execution. To do this, we designed a template for each category that includes a cover and a follow-up of stories with content. The content is planned on a grid directly connected to the template, so it saves time when producing. It is a very simple process for both the team and the client.

With this strategy we make sure to create creative and interesting content, as well as creating engagement.