We all cherish the precious moments spent doing what me love to do the most. 

But life usually gets in the way. Even if you are a king…

Rudolf II loves to brew beer, it is his passion. But king’s stuff always gets in the way. Rudolf briskly solves the kingdom’s problems in order to get back to his brewery as soon as possible to continue his favourite project.

And that’s why Krušovice is such a great beer – 

because it is brewed with love and passion.