Adidas Originals of Greater China, part of the Adidas Originals, Remember the Future SS16-17 global campaign featuring global superstars Kiko Mizuhara, Kris Wu, Eason Chan, and Fan Bing Bing Video and photography shot on set in Shanghai, Hong Kong, Beijing. Campaign featured 9 static visuals and 3 featured videos used in all flagship stores, social media, website, and branded events across Greater China, Tokyo, and Hong Kong.
Creative Director: Thai Tran | Producer: Crystal Choi (Hypebeast) | Director of Photography: Thuan Tran (OLB)
Art Direction: Thai Tran & Crystal Choi | Motion Graphics/ Editing: Thai Tran | Agency : MediaLab101 & OLB
Art Direction: Thai Tran & Crystal Choi | Motion Graphics/ Editing: Thai Tran | Agency : MediaLab101 & OLB