Creative Desire is a recruiting company that helps designers and other creative professionals excel in their careers.
We were asked to help them producing new small publications about 8-pages each. The publications are to promote Creative Desire as the leading professional network for people in creative industries.
Our design was inspired by those tough moments when creative minds get blocked. We were inspired by that emptiness in our minds represented by the scary and funny Jolly Chimp Toy, that symbolises blackness. We used the toy as a graphic tool to make light of the emptiness and bring to live the other side of the creative process, in a motivational environment with playful, vivid and geometric compositions, full of energy and fun.
Make fun during the creative process is the way to inspire our best ideas.
Art Director: María Ancines Copy Writing: ACBI Australian College of Business Photography: katsiaryna Endruszkiewicz & Mark Adriane Unsplash
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