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Interactive cinema action media.
Published:
Idea: Create an interactive format in movie theaters in Madrid and Barcelona. More than 80 theaters in total. The actors in the film have a dialogue with real actors from the theater. The film was placed at the end of the reel of ads. In this way we get the public thought tehy were in a wrong room or with a wrong film because this film was quite violent. The message line: Now with your cellphone you can buy and choose your seats so that no mistake of film anymore.