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Wodka Vodka Social

Wodka Vodka is a brand committed to transparency... in both their vodka and their advertising. Our team at Dunn&Co executed a variety of social media concepts to play off their tagline: "Honest Vodka. Honest Price." We playfully called out other liquor brands, made cocktails in thrift store mugs, and even called on followers for their honest confessions. 
Model Bottles
We dressed up the bottles of high end vodkas to (lovingly) poke fun at the extravagance of most liquor advertising. Often featuring beautiful models, luxurious packaging, and glamorous settings, these ads usually shy away from being realistic. We photographed each disguised bottle side by side with Wodka to showcase the brand's down to earth nature
Cups with Character
There's no shortage of photography that features elegant cocktail glasses. So we decided to give the less aesthetically pleasing cups of the world their well deserved time in the spotlight. 
Mixology for Dummies
Many cocktail recipes call for the finest ingredients, such as freshly squeezed juices or high end coffee beans. But that's a lot of effort for a casual drink at the end of a long day. This series shows how most of us would probably make one of these popular drinks at home: with whatever we have laying around, even if it's the "orange drink" that we're not entirely sure has any orange actually in it. 
Honest Cocktails
While many of us might not know how the Bloody Mary got its name, we DO know it's one of the more socially acceptable things to drink for breakfast. In this series, we used props to more "honestly" describe some of the most common vodka drinks.
Client: Wodka Vodka
Agency: Dunn&Co
Services: Art Direction, Editing, Design
Wodka Vodka Social
Published:

Wodka Vodka Social

Published: