House of Art - ARSEN
Name and Branding | CONCEPT
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[ENG]
CONCEPT:
The program of the House of Arts ARSEN is directed at the development and support of existing cultural programs of the city, Šibenik, as well as the increase of program fields focused on music, film, theater, dance, visual and multimedia arts.
NAME:
Arsen Dedić was a prominent writer, poet, and singer-songwriter, he was from Šibenik. Using his name Šibenik tribute his greatness as an artist, and thus preserving the cultural memory of the place.
LOGO:
A symbol that connects everything that Šibenik has is embroidery on the Šibenik hat, the pride of the Šibenik region, farmers, dedication to craftwork. That symbol carries the old message of creative life. Using slightly asymmetrical circles leaves the impression of handwork, while simplicity fits into the 21st century.
That symbol unites notes as a symbol of musical art with a film strip, combine with the uninterrupted movement, a symbol of a wave - the sea. By using the orange color of the Šibenik hat, the priority is on the importance of youth and its need for revitalization.
That symbol unites notes as a symbol of musical art with a film strip, combine with the uninterrupted movement, a symbol of a wave - the sea. By using the orange color of the Šibenik hat, the priority is on the importance of youth and its need for revitalization.
Kuća umjetnosti - ARSEN
Ime i brendiranje | KONCEPT
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KONCEPT:
Program kuće umjetnostu ARSEN je usmjeren na razvoj i podršku postojećim kulturnim programima grada Šibenika, kao i širenje programskih pravaca usmjerenih glazbi, filmu, kazališnim, plesnim, vizualnim i multimedijskim umjetnostima.
NAZIV:
Kuća umjetnosti ARSEN je dobila ime po istaknutom književniku, pjesniku I kantautoru, šibenčaninu Arsenu Dediću, odavši mu počast te samim tim očuvavši kulturnu memoriju mjesta.
LOGO:
Znak koji može ujedno povezati sve što Šibenik ima jest pleter šibenske kape, ponos šibenskig kraja, ponos težaka, posveta ručnom radu. Znak koji u sebi nosi dugogodišnju poruku kreativnog života. Koristeći pomalo asimetrične kružnice ostavlja dojam ručnog rada, dok je jednostavnim, čitkim, prepoznatljivim linijama uklopljen u 21. stoljeće.
Znak u sebi ima simbol nota – simbol glazbene umjetnosti, simbola filmske vrpce, symbol neprekinutog pokreta, symbol vala – more. Koristeći boju šibenske kape stavio se naglasak na mlade, revitalizacija.
