This is a project for Diego Amador, a multi-instrumental flamenco composer and vocalist from Seville, Spain. Amador deftly fuses Spanish flamenco with jazz, reaching for the acoustic piano as his primary instrument of choice. Alacran Records introduced Amador to the U.S. and Latin America with a single, an album and a Latin American tour.
The visual identity references Diego Amador's roots of tradition and culture. Subtle graphic elements appear on every piece, connoting Amador’s talent and versatility. Rich tones - gold, red, orange, blue and turquoise - represent warm and cold tones that speak to who he is as an artist. A geometric monogram logo following the Arabic pattern uses multiple outlines representing vibrating chords, repetition and continuation. This cohesive visual identity is flexible and dynamic for compatibility with all online and offline advertising, promotions and graphics-related material.
Photos by Ruben Martin.