We created this world map for the Sperry pitch to show user-generated content from around the world that was nautical or Sperry-focused, sourcing various social channels such as Pinterest, Facebook, Twitter, Instagram, Tumblr, Flickr, Chictopia, and Lookbook.nu. This map supports a concept of connecting the Sperry brand to nautical culture at a global level, and tapping into consumers to generate seaworthy content. It says global and a passion for the "see" and around the sea in one fell swoop.

 

We created a Tumblr page to show the Sperry team where some of the inspiration behind our pitch concepts came from. We also used this blog internally to keep agency team members on the same page as we developed each creative concept.

 

We performed a competitive analysis that covered brand attributes, beliefs and behaviors; evaluating each competitor's website and social channels; and comparing activity on popular street style websites.