Wikipedia Rebranding

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WIKIPEDIA | Rebranding concept

Wikipedia is the largest digital encyclopedia in the world. With more than 50 million articles, it is essential to have a brand system that can cover all the topics covered by the website. From who was the founder of the Mongol empire to who was the last winning NBA team, wikipedia is everything when it comes to information and therefore it is vital to highlight

it in this new redesign concept.

Logo concept

The 3 bars of the "W" recreate an open book, the side bars represent the covers and the central bar the pages of the book, which are replaced by photographs of the content offered by wikipedia giving the brand infinite posibilities to illustrate the extension of the product.