Camp by Walmart is an experience designed for the Internet. The free virtual camp, where celebrities are the counselors, is powered by the interactive video platform Eko, in which Walmart Inc. is an investor. With 100 interactive episodes that lead to 150 activities families can do at home, Walmart sees this as a content hub and the only place that you can access Camp seamlessly integrated play moments with products.
Leading the design team at Deutsch Los Angeles, we created the visual identity of the entire advertising campaign with a series of 3D animations made internally at the agency and in partnership with the Steelhead Studios (Deutsch owned production company) motion graphics team. With the overall direction by Pete Favat, I was responsible for all the Visual Direction and worked hands on to create Concepts, Character Development and overall 3D Look&Dev, using Cinema4d with Arnold Renderer and Adobe Creative Cloud softwares to create shapes, scenarios, lighting and texturing.
06s Videos Logo Animations Mash-up for Camp by Walmart
Are you ready for the summer? Anthem for Camp by Walmart
Milk Carton Birdhouse for Camp by Walmart
Sock Puppets for Camp by Walmart
Celebrities Films Mash-up for Camp by Walmart
Deutsch Los Angeles Credits and Titles:
Creative Credits:
Creative Chairman Pete Favat
EVP, Head of Design Adhemas Batista
Associate Creative Director, Copywriter Ryan Wolin
Associate Creative Director, Art Director Justin Lesinski
EVP, Head of Production Diego De la Maza
Senior Integrated Producer Samantha Bonom
Associate Music Director Chase Butters
Music Supervisor Dez Davis
Account Management Credits:
CEO Kim Getty
EVP, Group Account Director Chris Carter
SVP, Account Director Shannon Engoian
Account Supervisor Katie Heinerikson
Account Coordinator Derek Longest
Account Planning:
EVP, Head of Strategy Kelsey Hodgkin
Strategy Director Janet Shih
Social Strategist Alan Hanson
Business Intelligence:
VP, Business Intelligence & Analytics Joanne Marrache
Manager, Analytics & Marketing Science Jasmine Ngo
Technology:
EVP, Head of Technology: Marc Gowland
Principal Engineer: Hassan Elzein
Quality Assurance Lead: Katie Conlon
Platform:
EVP, Head of Experience Ivan Perez-Armendariz
SVP, Director of Digital Production Laura Tron
Creative Director, Platforms Elizabeth Cordingley
Associate Creative Director Shannon Gaboriau
UX Director Brandon Mulloy
UX Designer Angie Kang
Senior Producer, Digital Lindsey Najdovski
Producer Cassie Stethem
UI Platform + Style Guide
EVP, Head of Design Adhemas Batista
Design Director Jean-Lou Renoux
SVP, Design Director Talin Baharian
Associate Design Director Erin Burrel
Senior Designer Karen Pham
Designer Jeremy Gozzip
Business Affairs/Traffic:
SVP, Director of Integrated Business Affairs Gabriela Farias
Director or Broadcast Traffic Carie Bonillo
Production Company
This work was produced by Steelhead in conjunction with the Deutsch design department.
Animation
EVP. Head of Design / Visual Director, 3D Artist & Character Designer Adhemas Batista
Associate Design Director / 3D Artist & Character Designer Joo Woo
Senior Designer / Concept Karen Pham
Designer / 3D Artist & Character Designer Taryn Ochiro
Designer / Concept Jeremy Gozzip
Production Company Name: Steelhead
Director of Animation: Andrea Senise
Director of Post Production: Jennifer Mersis
Producer: Yole Barrera
Audio Engineer: Cayce Sylvester
Audio Producer: Monica Arnold
Lead Animator: Doug Bello
Music/Sound Design:
Company: Mophonics
Executive Creative Director: Stephan Altman
Executive Producer: Colette Huemer
Head of Production: Shelley Altman
Composer/Arranger for each track:
Casey Gibson: SockPuppets_Gimlet_Shandy.A1
Casey Gibson: Milk Carton_Gimlet_Shandy.B1
Casey Gibson: Artfully_Gimlet.A1
Casey Gibson: Firefly_Gimlet.D1A
Casey Gibson: Smores_Gimlet.A1
Casey Gibson: Snacklaces_Gimlet.B1
Casey Gibson/Isaac Wang: Fauna_YourOwnAdventure.C1
Stephan Altman: BlueBlue_0612_tropicalA_REF
