agency: VOOM agency designer: Sarwar Hatif service: brand concept & packaging country: Türkiye
brief
"Vikking Kagit exists in the market since 1996 and along with the changes in preparation technologies there is a need for a complete new logo toilet paper packaging. Terra logo will be produced with new & unique technology and will be 100% pure natural. From its design, the potential consumer should understand that the product has been made in Türkiye."
solution
Each product has its own special logo and startegy in Türkiye - But Terra is an exception in the market of Türkiye. TERRA is unique, cool, and softness effect due to the packaging features of the country. These cute feeling of the logo contribute to the fact that the package should be extremely vaulable. A concept has been developed to convey to the consumer that these package have been created in Türkiye.
