The client wanted a logo for his business, LWL Coaching (LWL being short for Llewellyn). I realized I could shape the letters "LWL" in a way that appear like a basket ball. We then worked together to modernize his branding. I decided to use a dotted line to reflect the movement of the ball, and used this as a decorative element in his business card and website.

Role: Artistic Director, Web Designer