La Lola Churreria
Food & Drink
Singapore & Philippines
La Lola Churreria indulges in authentic Spanish churros. La Lola serves hot and fresh classic colorful coated churros that are also perfect for parties and presents.
Each La Lola churro is made from scratch, by hands, with highest quality ingredients. They're called handmade happiness for a reason. Their churros came in a box with two holders at the side so that busy diners can leave the dips in the holder. That means people can walk and eat at the same time.
We created a design update and created a visual strategy for the La Lola brand that reflects how passionate they are about the quality of the brand and keeping in mind the motto “handmade happiness for a reason” not only in a fun way of thinking, but also on our emotional well-being and lifestyle.
We complement the brand identity through a friendly, fun and memorable element, inspired by the spirit of positivity and a smile, which also references the triangle pattern, part of the brand's flagship product: churros.
For the visual strategy we defined the brand system implementing behavior that communicates the values, talks about the origin and history of the products, and about the quality of the ingredients. This system highlights the power of personalizing and assembling your own churros, communicating the snacks and food as fun, accessible, and unpretentious options.