Villa Mosavali - Hotel Resort
Brand Guidelines, Visual Identity
Villa Mosavali is a new hotel resort in Natakhtari, which includes:
State of the art winery (for European wine), Georgian style wine cellar, Hotel, Outdoor pool and spa facilities,
Conference hall, and Restaurant.
The mission was to establish a premium visual identity that represents the five-star experience of the hotel resort in Georgia.
We wanted the brand to be able to tell a story and to have a strong narrative in itself. It was very important that the design didn’t feel overly developed in order for it to be faithful to the criteria of the architectural design. The main goal of visual identity is to emphasize status and recognition around the world and a new experience for guests.
Villa Mosavali seeks to set the stage for discovery and indulge, where mindful details and a carefully considered simplicity allow for exploration. That is why the scale of the signs is discreet and plays with a setoff, location, and contrast.
