MUSEO DEL NOVECENTO - MILANO
____________________________________________________

The Museo del Novecento, located inside the Palazzo dell’Arengario in Piazza del Duomo, hosts a collection of over four thousand works that catalyze the development of 20th century Italian art.  
The Museo del Novecento was established on 6 December 2010 with the goal of spreading knowledge of 20th century art and offering a more comprehensive insight into the collections that the city of Milan has inherited over time. Beside its core exhibition activity, the Museum is active in the conservation, investigation and promotion of 20th century Italian cultural and artistic heritage with the final aim of reaching an ever wider audience.

You realise what you wanted when you can’t have it. We live in an era where we keep forgetting the importance of what surround us, we take it for granted. But it’s not so and this project has his heart in this idea. The cross on the cover wants to instigate you: do you dare open this book and realise what you are loosing? Where you were used to see images there’s nothing, or better there’s a cross and this graphic game is protagonist of all the book. But anything can’t be seen in just one way and that’s how the cross can be the roman symbol for number ten and change all the interpretation of this book. The dominant colour is black but again it’s not just a dark colour but the emblem of a higher concept: we start looking at something just only when the reflector light goes to black. So the Museo del Novecento closes to celebrate his tenth anniversary and make us conscious of what we were ignoring.







©
2020
Project realized in July 2020
21,5 x 28,5 cm
Tintoretto 140gr
Tela Black 1551 Seveso


Thanks to 
____


Art Direction -       Luca Ricci
                             Lorenzo Brazzini

Copy Content -     Cecilia Cazzola




Thanks for watching!





Photographer : Jacopo Rossini
Il Museo del Novecento Chiude - Editorial 2020
503
4.5k
50
Published:

Il Museo del Novecento Chiude - Editorial 2020

You realise what you wanted when you can’t have it. We live in an era where we keep forgetting the importance of what surround us, we take it for Read More
503
4.5k
50
Published:

Tools