CHENQING辰情服饰
Client：CHENQING辰情服饰
Design Team: Heiye Design Lab
Time To Market：2023
CHENQING辰情希望视觉身份传递出个性，独特的视觉印迹。
随机涂抹的线条为我们提供了解决方案的可能性，这些解决方案极大的丰富创作自由并带来了强大的品牌视觉形象。我们开发了延展图案运用到视觉的各个层面，并使辰情服饰CHENQING统一中又带有变化，有力、简洁且严谨。
CHENQING wants the visual identity to convey individuality, a unique visual imprint.
Randomly applied lines provided us with the possibility of solutions that greatly enriched the creative freedom and brought about a strong visual identity for the brand. We have developed extended patterns to be used on all levels of the visual identity and to give CHENQING a unity with variation that is powerful, simple and rigorous.
Randomly applied lines provided us with the possibility of solutions that greatly enriched the creative freedom and brought about a strong visual identity for the brand. We have developed extended patterns to be used on all levels of the visual identity and to give CHENQING a unity with variation that is powerful, simple and rigorous.
