CULTO RESTAURANT BRAND IDENTITY

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about project

The project concerned the comprehensive creation of the CULTO gastronomic brand. We had this opportunity to participate in the overall process of design all brand communication on all available distribution channels. Starting from shaping the brand identity, through the decor of the premises, and ending with the development and continuous support of its communication in social media. It is a comprehensive project that shows the excellent cooperation between us — Gito Gajto and CULTO, with whom we have created a common vision and we constantly make sure that it remains unchanged.

about culto

CULTO is a gastronomic establishment that serves conventional dishes in an unconventional way. In the era of fast food and overcrowding of the market with repetitive Italian and American dishes, CULTO meets the expectations and starts its kitchen battle by serving modern tartars and unique dishes typical of the fast food branch: french fries, hot dogs, brioches. The manner of serving and the nature of these dishes will tempt not only lovers of standard varieties of these dishes. The vision of the brand is, above all, an effective strive to create effective and adequate communication, the whole of which consists of appropriate elements from the scope of the entire visual identification. The brand identity is based on the values that were introduced by the founders. Their passion, willingness to create a novelty referring to the stimulus-rich pop culture environment allowed them to create a place with an original, elegant, but unpretentious structure and method of communication.

brand identity

The entire visual identification of CULTO creates a coherent vision designed by us from the very beginning. The breakthrough moment was the attempt to subdue three different visions of the premises (3 owners) and turn it into one, common one. Each of the owners saw CULTO in their own way, thanks to our help and skills we managed to collect all their issues and create what exists today on the Wrocław gastronomy market.

brand colors

As mentioned above, three people with three visions were introduced to the CULTO brand, so we started by creating a color palette that represents these three influences and also fits significantly into the main concept. Namely, the main ingredient of the brand is serving tartars, for which the rose chosen by us, referring to the color of meat, is responsible and is the main color of the restaurant. For this, the truffle color has been selected, which symbolizes this uniqueness, which is constantly introduced to the CULTO menu and changes the status of ordinary dishes, assigning them a new, unique one. There is also the white color, which combines the above two colors by way of contrast and concerns the symbolism of the color of the plate, which is a very important element in this restaurant, because each of them is different. Through the journey through the brand, we find an analogy to this color palette everywhere, which allows for a consistent interpretation of its communication.

brand logo

The CULTO logo was created on the basis of an interview with the founders of this place. They wanted to keep the Italianness from the nature of their love for this cuisine, and to create a symbol restaurant, thanks to which guests would be able to easily recognize it, and the owners would be able to use it for other fields of communication. The combination of the Italian gesture and the Italian word "culto", which means honor, cult perfectly reflects the atmosphere and approach to modern gastronomy.

TWORCZYWO – We light up the space.

brand guidelines

In order to maintain the consistency of the CULTO brand, the entire project was closed in the brand guidelines. Thanks to this, the duplication of communication is justified and all new elements are created with the created concept in mind.

brand print

Considering that the branding took place in many fields, many projects were created, the purpose of which was primarily printing. Projects such as: window and wall stickers, voucher designs, leaflets, as well as stickers, paper served with dishes and, above all, the menu and accompanying elements, have been designed in accordance with modern DTP guidelines. All this was successfully created with the help of Paweł Szcześniak, who, with his knowledge and experience, has repeatedly indicated the right solution.

window sticker