We designed the product labels for OMAY - a company that produces roasted healthy mix which are not just healthy but tasty too. The brand wanted to tap into the modern urban people living in metro and tier 1 cities who are health conscious and love to binge on snacks. We brainstormed on various ideas for packaging design and created a bold, typography based packaging design which created enough value for the customer at the first glance.
While designing the label, we bought the most important part of product at the front - PRODUCT DESCRIPTION and created a valuable yet fun product description which would grasp people's attention easily. While they wanted to majorly tap into the young audience, we decided to use bright background colour for products based on the colour of one of the key ingredients of the product. This would have also helped to get people's attention from distance when stacked together. Take a look and do read the content :)
Planning to launch a product? Our advise - don't compromise on the packaging as your product will definitely be judged by its cover. Interested in getting it designed? Drop your details https://www.codesignlabs.com/graphic-designing/
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