EN
Gabriel Hashimoto Brand Identity
This project consists on the creation of a visual identity for the UX and UI designer, Gabriel Hashimoto, whose motivation is to contribute to the improvement of the users' experience in digital media, the updating of the world view online and the creation of relationships and emotions with immersive experiences through the creation and development of high-fidelity prototypes for desktop, tablet and mobile devices, helping to transform innovative ideas into real interfaces.
PT
Este projeto consiste na criação de uma identidade visual para o designer UX e UI, Gabriel Hashimoto, cuja a motivação é contribuir para a melhora da experiência dos usuários nos meios digitais, atualização da visão do mundo online e a criação de relações e emoções com experiências imersivas através da criação e do desenvolvimento de protótipos de alta fidelidade para dispositivos desktop, tablet e mobile, ajudando a transformar ideias inovadoras em interfaces reais.
EN
Concept
The whole project was based on the vision that the brand would be the solution for those who do not want more of the same, something common. This, together with the brand's personality, led the identity to express differentiation in all possible aspects.
Symbol
The symbol was developed with the idea of “breaking cycles”, and based on the phrase by Albert Einstein: “Insanity is doing the same thing over and over again and expecting different results”. The brand does not want to be known for doing what is already done, it wants to reach out to break the idea of “another interface designer”. Therefore, the circle represents what is already done today, the points at the top right represent the explosion of the cycle that the brand offers, the destruction of the common to make room for innovative ideas.
The round part of the circle also refers to a "G" and because it is easy to fix and identify, the symbol can be easily applied to different social networks and the website, the main points of contact for the brand.
The symbol was developed with the idea of “breaking cycles”, and based on the phrase by Albert Einstein: “Insanity is doing the same thing over and over again and expecting different results”. The brand does not want to be known for doing what is already done, it wants to reach out to break the idea of “another interface designer”. Therefore, the circle represents what is already done today, the points at the top right represent the explosion of the cycle that the brand offers, the destruction of the common to make room for innovative ideas.
The round part of the circle also refers to a "G" and because it is easy to fix and identify, the symbol can be easily applied to different social networks and the website, the main points of contact for the brand.
Additional elements
The visual elements consist of different shapes that emerged from the dismemberment of the logo and were inspired by Op-Art for causing visual discomfort. The elements also express the idea of boldness and rebellion for not being afraid to use aggressive and pointed forms, and, moreover, incite curiosity through those who observe them.
The visual elements consist of different shapes that emerged from the dismemberment of the logo and were inspired by Op-Art for causing visual discomfort. The elements also express the idea of boldness and rebellion for not being afraid to use aggressive and pointed forms, and, moreover, incite curiosity through those who observe them.
PT
O projeto inteiro se pautou na visão de que a marca seria a solução para quem não quer mais do mesmo, algo comum. Isso em conjunto com a personalidade da marca levou a identidade a expressar diferenciação em todos os aspectos possíveis.
Símbolo
O símbolo foi desenvolvido com a ideia de “quebra de ciclos”, e com base na frase de Albert Einstein: “Insanity is doing the same thing over and over again and expecting different results”. A marca não quer ser conhecida por fazer o que já é feito, ela quer chegar para quebrar a ideia de “mais um designer de interfaces”. Sendo assim, o círculo representa o que já é feito hoje em dia, já as pontas na parte superior direita representam a explosão do ciclo que a marca oferece, a destruição do comum para dar espaço à ideias inovadoras.
A parte redonda do círculo remete também a um “G” e por ser de fácil fixação e identificação, o símbolo pode ser facilmente aplicado à diferentes redes sociais e ao site, os principais pontos de contato da marca.
Elementos adicionais
Os elementos que agregam a identidade consistem em formas diferentes que surgiram a partir do desmembramento do logo e tiveram como inspiração a Op-Art por provocar o incômodo visual. Os elementos também expressam a ideia de ousadia e rebeldia por não ter medo de usar formas agressivas e pontiagudas, e além do mais, incitam a curiosidade por meio de quem os observa.
