CONTEXT
There is problem that nobody wants to talk about in Mexico: 9 women are killed every day.

IDEA
They didn't want us to talk about it anymore, so we decided to sing it loudly.
we replaced the National Anthem that plays at midnight whit one sung by 9 relatives of victims of feminicide in witch, every 10 seconds, a voice disappeared.

this new version was played on the journalist Frida Guerrera`s social media accounts, also at digital portals, radio, and tv stations showing us what does the absence of 9 women a day in Mexico sounds like.



B O A R D C A S E



V I D E O C A S E
A N T H E M
W E B S I T E

I N T E R V I E W S
C R E D I T S

Agency: Archer Troy México
VP Creative: Miguel  Arciniega
Abraham Quintana
General Creative Director:  Carlos Oxté
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching : Roberto Guzmán I Karla Rodríguez
Copywriter: Giovana Franchini
Producer: Emanuel García I Martín Hernández
Production House: La Tuna
Director:  José Miguel Ramírez Coika
PR: Vanessa Cueto
Photography:  Adriana Farias.

Missing Voices
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