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    We created Grid, a real-world-web game that augmented running by twisting the experience enough to elevate it above common perceptions of what it… Read More
    We created Grid, a real-world-web game that augmented running by twisting the experience enough to elevate it above common perceptions of what it could and should be. We turned London into a gameboard. Read Less
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Nike Grid Claim Your Streets



We created Grid, a real-world-web game that augmented running by twisting the experience enough to elevate it above common perceptions of what it could and should be. We turned London into a gameboard by re-appropriating ignored yet iconic infrastructure (phone boxes) as markers, allowing players to accrue points and claim territory by running between boxes and logging their times at each point.


Role Art Direction / Online Experience