👆 I spent 11 years working at Doner (Cleveland, OH) working on a wide variety of CPG clients include hometown favorite, Sherwin-Williams. Alluvion was to become a revolutionary standard in spray paint offering easy, soap-and-water cleanup. The product never made it to the shelves however I created several concepts for it.
👆 More work for Sherwin-Williams included this label design for Martin Senour Paints. The namesake lettering was both embossed and foil stamped to offer visual cues that this was MS's luxury line of paints.
👆 Pratt & Lambert is a high-end brand offering from Sherwin-Williams. These labels were designed to show both application and features.
👆 Pratt & Lambert's SuPrime is the brand's premium paint primer. Accordingly, the labels were printed on metallic paper. The name was later re-branded Pro-Hide Gold to better appeal to the commercial market.
Package Design
Published:

Package Design

Published: