Monxuxu
An artisanal bakery, created by bread lovers and located in Mérida, México. It works by the Dark Kitchen concept, giving a delivery-only service and taking their delicious products to your doorstep.
The goal was to create a high-impact brand with limited resources, for which we opted for handcraft intervention of the packagings. We developed a concept that dwells on nostalgia and emotion; throughout the name, which comes from the french expression “Mon chouchou” —that means “my beloved”, “my favorite”, “my little one”—, and a series of illustrations that communicate the feelings involved in the art of the baking process.
Monxuxu takes you all the way to enjoy a sweet piece of bread with a cup of coffee.
Photography by Rodo Vallado
