Goal: To show the idea of how users can aggregate all their mail accounts into one.
Decision: We made the takeover with a real man shot. The man stands up and presses the Hotmail icon above him. After that a bunch of mails from different mail services start to fly in from all the sides of the site. Then all the MSN folds like a paper into the icon. After all the activities the man pulls the rope and the plate with the info about the Hotmail service falls from the top.
Decision: We made the takeover with a real man shot. The man stands up and presses the Hotmail icon above him. After that a bunch of mails from different mail services start to fly in from all the sides of the site. Then all the MSN folds like a paper into the icon. After all the activities the man pulls the rope and the plate with the info about the Hotmail service falls from the top.
Screencast
Frames
Some shots from screencast
Credits
Client: MicrosoftProduct: Hotmail
Agency: Adwatch/Isobar
Creative director: Maxim Bobrov
Art director: Sasha Tikhonov
Designer: Alexander Kukhtin
Production: Funkers.net
Agency: Adwatch/Isobar
Creative director: Maxim Bobrov
Art director: Sasha Tikhonov
Designer: Alexander Kukhtin
Production: Funkers.net
