Stables is a newborn co-working space based in Cluj-Napoca (RO), built to connect freelancers and business professionals, individuals and teams, altogether within the same cozy nest, where ideas flow, visions align, magic happens and work gets done.
Following its recent establishment, Stables fulfilled the need of a strong, comprehensive brand identity, in order to position itself well on the market.
The brand name, personality and logo were created by Koncept Advertising prior to our inclusion in Stables' branding process.
Stables' name is deeply rooted in its unique location. Based on the early establishment of the old Austro-Hungarian imperial stables - more than 200 years old - its stories are conveyed and refined into a beautiful mixture of modernism and coziness with bold, industrial touches.
Drawn with delicate lines and stunning simplicity, the Stables logo brings the company's core values together, giving away a strong sense of premiumness and reliability. Strength, power, effort, energy and capability are symbolized by the red dot, known in the Indian culture of Shaktism as bindi - the sacred symbol of the cosmos in its unmanifested state.
Defining a clear set of rules and guidelines beforehand helped us speed up and simplify the process of developing brand applications, from roll-ups and brochures to website and digital presentations.
Stationery materials from the Stables brand package we developed included notebooks, tri-fold brochures, roll-ups and paper folders.
Defining the creative direction prior to developing stationery enabled us to lock a general style and ensure consistency across all branded materials.
Aside from brand guidelines (internal use) and stationery, we designed a custom digital presentation template for Stables, intended for B2B use, investor opportunities and business development in general.
The presentation can be used as a template for developing future ones in both Google Slides and PowerPoint - we made sure to include all kinds of blank, placeholder slides built on the original layout. Nonetheless, the slides can also work in print, put together as a general presentation brochure.