Enigma specialise in creating immersive brand experiences across a range of tradeshows, museums and experiential environments. As the language of brands had advanced in both physical and digital media, the studios own materials had not. I was asked to lead an update for the identity, vision, values and strategy that differentiated their core offerings to prospective clients. 

Through a series of collaborative brand workshop’s we defined the marketplace word ‘experience’ as a key difference from Enigma’s own ethos. While an ‘experience’ can a positive one, it can also be an incredibly negative one not forgotten in a hurry. We wanted to leave this word behind, providing clarity of thought and strategy that maximises clients most uniquely inspiring asset, their brand.